Art and Copy

I watched this documentary the other day. All the kids in advertising class have probably seen it, but it's basically a bunch of interviews with famous ad people talking about their careers. My favorite part was about Nike's "Just Do It" campaign. Apparently the inspiration for it came from an article about a death row prisoner who said to the firing squad "lets do it!". They were talking about the response to the campaign, and how they were getting letters from all these people about how they decided to get divorces after seeing "Just Do It". I found it funny that people needed a Nike ad to realize their marriages were bad. Thanks Nike! The extremely cheesy ads for Ronald Reagan's election campaign were pretty funny too. An interesting watch.